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The story is about a Marathi girl Meenakshi (Rani Mukerji) falling in love with a Tamil artist Surya (Prithviraj Sukumaran). She is a librarian at a college. She has five members in her family(including her): A wheelchair bound grandmother who is blind and has gold teeth, her father who smokes four cigarettes together, her mother (Nirmiti Sawant) who is obsessed with marriage, and her brother Nana (Amey Wagh) whose only love in life is dogs. To escape the craziness of her family, Meenakshi lives her life in dreams, and in her dreams the only thing she’s doing is dancing and enacting her favorite actresses: Madhuri, Sridevi, Juhi etc. Then there is Maina or "Gaga Bai"(Anita Date), her colleague, is an eccentric woman who dresses up in weird ensembles inspired by pop star Lady Gaga. Meenakshi’s family are looking for a suitable groom but Meenakshi, who doesn’t believe in arranged marriages, is waiting for her prince and wants her dream wedding. That’s when Surya (Prithviraj) enters. Surya is an art student, and the moment Meenakshi looks at him she falls in love with his tanned skin and a mysterious fragrance emanating from him. By this time her family have found the ‘right guy’ Maadhav (Subodh Bhave) for her, and are rushing with her wedding. The rest of the film involves Madhav running around after Meenakshi, and Meenakshi following Surya.Nana gets engaged to Maina under bizarre circumstances when Meenakshi goes missing on her engagement date when she actually was following Surya and ends up in his fragrance sticks'(agarbatti) factory. Meenakshi learns that Surya's odor that she got enthralled to was actually because of his involvement in the agarbatti factory. In the end, Meenakshi eventually succeeds in winning over Surya's heart and they get engaged in a traditional Maharashtrian ceremony

Pre-production started in August 2011 and the film went into shooting by the first week of October 2011. The shooting ended in April 2012, and the film was released on 12 October 2012.[2]

Aiyyaa was Given a UA by the CBCF despite the Sexual scenes.[3]
The BBFC gave Aiyya a 12a for Infrequent moderate sex and drug references.[3]
The MPAA gave the film an R and then PG-13 due to demand for Infrequent comic uses for drugs.[3]

Aiyyaa
Soundtrack album to Aiyyaa by Amit Trivedi
Released 12 September 2012
Genre Feature film soundtrack
World Music
Language Hindi
Label T-Series
Producer Amit Trivedi
Amit Trivedi chronology
English Vinglish
(2012) Aiyyaa
(2012) Luv Shuv Tey Chicken Khurana
(2012)
All lyrics written by Amitabh Bhattacharya, all music composed by Amit Trivedi[4].
No. Title Singer(s) Length
1. "Dreamum Wakeuppam" Sowmya Raoh, Rupesh Ubh 3:31
2. "Sava Dollar (Lavani)" Sunidhi Chauhan 4:47
3. "Aga Bai" Shalmali Kholgade, Monali Thakur 4:25
4. "Mahek Bhi" Shreya Ghoshal 5:18
5. "What To Do" Sneha Khanwalkar, Amitabh Bhattacharya 5:26
6. "Wakda" Amit Trivedi 4:06
[edit]Reception
The soundtrack has received positive reviews on release. Music Aloud's review rated it 8/10.[5] Musicperk.com rated the album 8/10 quoting "Aga Bhai, Mahek Bhi, What To Do and Dreamum Wakeupum are the picks of the album".[6] Shresht Poddar, of Score Magazine, gave the album 3 out of 5 stars saying,"Melody-wise, the album is just above average. Innovation-wise, it scores full marks from me. Amit Trivedi dares to be experimental when his contemporaries are staying safe by sticking to tried-and-tested methods.".,[7] while Suhail mir of Gomolo, gave the soundtrack 4 out of 5 stars mentioning, "'Aiyyaa' is a truimphant album all the way. Dares to be quality entertainer with experimental tracks that are promising. Amit trivedi shows his real - class with 'Aiyyaa', a mix of styles, tastes and generes. An intelligently packaged complication."[8] Rumnique Nannar said "Aiyyaa is one of the most spirited and hilarious albums in such a long time that lives up to its trailer and wacky style. Each of the songs has something to celebrate and enjoy, and it is often so rare to hear an album so joyous and downright fun." and gave 4 on 5.[9]

Both Aga Bai and Dreamum Wakupum became super hits and chartbusters, both getting over 1 million views on YouTube in less than 1 week of being released. Both charted in the top 5 of the India's Airplay Top 100 and have been promoted strongly on TV and Radio broadcasts.
India Masala
The film was released worldwide on October 12, 2012. The film garnered positive reviews. While the performance by Rani was praised and admired by the critics, the inadequacy of the plot led to its disappointing outcome. Bravos, a movie review aggregator website specifically for Indian movies, assigned the film a average score of 38 (out of 100) based on 7 reviews from mainstream critics, which is considered to be an average score. Madhureeta Mukherjee of Times of India gave it 4 stars. "With such a talented ensemble, this one turns into a masterpiece mainly by rani mukerji's wonderfull performance ." said ToI.[10] Faisal Saif of Independent Bollywood gave it 4.5 stars and said "Aiyyaa is an amazing movie. It must be watched."[11] Rediff Movies called Aiyyaa a complete entertainer and gave it 4 stars. "Aiyyaa is let down by its weak script" writes Prasanna D Zore of rediff.[12] Roshni Devi of Koimoi gave it 3 stars. " Watch Aiyyaa for a quirkily different film with very good performances but be warned that it drags." wrote Roshni Devi.[13] Social Movie Rating site MOZVO gave it 2.9 putting Aiyyaa in 'Average' category.[14] Taran Adarsh of Bollywood Hungama gave it 3 stars.[15] Kanika Sikka of DNA gave it 3.5 stars. "Aiyyaa is an average entertainer" said DNA.[16] Kerala Films gave the movie 2 stars and added "Aiyya is let down by a confused script.".[17] Anupama Chopra of Hindustan Times rated Aiyya 2 Stars and added "Whackiness can't carry a film.".[18] Reviewers on IMDb gave Aiyya an overall all mark of 4.2 out of 10.[19] Shilpa Jamkhandikar of India Masala rated Aiyaa 5 stars praising the cast and the stories, however saying 'What it doesn’t have is something that binds all of this together. Kundalkar makes a bizarre mash-up of several genres and ends up with a film that doesn’t do too much justice to any one of them.[20] Raghavendra Singh of FilmFare praised the movie and says 'It takes courage to present something never-done-before on the larger-than-life canvas of the big screen. And surprisingly debut director (at least in Hindi films) Sachin Kundalkar shows this trait with great effect in his film Aiyyaa. Hats off to an established star, Rani Mukerji, for showing such conviction in Kundalkar’s experimental vision. This truly is a good time for Hindi cinema'.[21]

Aiyyaa did poorly in overseas markets with its opening collecting around $125 500 in overseas.[22] Subesquently it was declared a Flop by Box Office India for it's overseas performance.

Aiyya had many high expectations at the box office from both filmmakers and box office predictors due to high advertisement and raving reviews from the trailers and promos alike. They were expecting 80% - 100% occupancy throughout the country on its opening day and would moved onto collecting 4 - 5 crore on the first weekend. However in actual fact, Aiyyaa opened to 20 - 25% occupancy and gained a disappointing 3 crore. It did better in the maharashtra ranging from 40-50% in the region. On its second day, Aiyyaa went on to collect 3.50 crore and on Sunday it collected 3.20 cr
In the middle of mayhem where 8 releases were fighting, Aiyyaa was the only one which came out with some kind of respectable number. With Marathi flavor the film was helped of content as film remained poor in other parts.
Total Collections is 16.02 Crores
In total the film got very low collections yet became an average success at box office of India.

Hindi Movie Latest